2.1: Charles Schwab Hits Event High But It's No 6 In The Ratings Department

CBS did not make any ratings predictions for the “Return to Golf”, but the Charles Schwab Challenge tournament director predicted a final round rating of a 6, which would have been equal to a lot of majors.

The rating is dismal when you consider:

—This was the first live, official PGA Tour event since mid-March.

—Network competition was non-existent. Fox’s presentation of NASCAR was delayed by rain (eventually airing in prime time). NBC was airing the Beverly Hills Dog Show (again). And ABC wheeled out Last Dance (still!).

—Heading into the final round, the leaderboard featured star players and the promise of a close finish (and it was, with Daniel Berger beating Collin Morikawa in a sudden death playoff).

For Immediate Release:

CBS SPORTS DELIVERS MOST-WATCHED FINAL ROUND OF CHARLES SCHWAB CHALLENGE IN 16 YEARS

 Final Round Averaged 3.091 Million Viewers, Up +50% from Last Year

CBS Sports’ return to live PGA TOUR golf scored with viewers as Sunday’s coverage of the Charles Schwab Challenge was the tournament’s most-watched final round in 16 years. 

The final round averaged 3.091 million viewers, an increase of +50% from last year. The national average household rating/share also was up +50% with a 2.1/6.

 The audience for the final round peaked at 3.88 million viewers and a 2.6/7 household rating/share from 5:45-6:00 PM, ET

Thursday’s opening round drew the best non-major Thursday since the 2019 Masters, with an average audience of 683,000.

Friday’s second round dropped to a .07 and 540,000 viewer average, which, while not great, at least edged out Dead Files Repack: TDFL-7R2R04H’s .07 on Travel Channel. So golf has that going for it.