Paulsen looks at the declines in 2020 sports ratings and golf enjoys a split decision, with a big win for CBS Sports.
CBS’s “return” events are among the few sports up in the ratings, as was the PGA Championship (though I’d argue a surprising mere 3% given the fantastic finish and west coast prime time slot).
The U.S. Open’s move back to NBC/Golf Channel/Peacock and from Father’s Day to September proved deadly in the ratings department. Although comparable to other declines in the NBA and NHL.
Paulsen does not include NBC’s other playoff events, but they were flat to down.
The updated chart: pic.twitter.com/fJXFanuKOQ
— Sports Media Watch (@paulsen_smw) October 16, 2020