It can be easy to get lost in the slew of releases that happen in January and February. With most companies introducing golf clubs, golf balls and more, many releases slip through the cracks and avoid our attention. Fear not, we got you. Here, broken down brand by brand, are the key releases you need to know about.

2024 Callaway Releases

Callaway Paradym Ai Smoke Drivers

Callaway introduced a new line of drivers with the Max, Max D and Triple Diamond, featuring Ai Smart Face that aims to optimize performance by promoting optimal launch conditions and improved downrange dispersion.

Key Technology:

Ai Smart Face Technology with micro deflections 15% lighter (than Paradym 2023) 360* Carbon Chassis Adjustable Perimeter Weighting

Release Date: Jan. 26

Callaway Paradym Ai Smoke Irons

The Callaway Paradym Ai Smoke Iron family features three models: the standard Ai Smoke Irons, Paradym Ai Smoke HL Irons and Ai Smoke MAX Fast irons. Callaway aimed to refine the design and style of the Paradym Ai Smoke irons to create a more streamlined look at address.

Key Technology:

All-new Ai Smart Face  Dynamic Sole Design with pre-worn leading edges

Release Date: Feb. 9

Odyssey AI-ONE Cruiser Putters

An extension of the Odyssey Ai-One and Ai-One milled putter lines, the Cruiser series features putters with counterbalanced weighting. This line consists of four models, the popular Jailbird, Double Wide and both standard and broomstick versions of the #7 series from Odyssey.

Key Technology:

Ai-One Insert with AI Window SL 140 Stroke Lab Steel Shaft Interchangeable Front Weights

Pre-order date: Feb. 8

Release Date: Mar. 15

Callaway Chrome Tour Golf Balls

The new Tour line of golf balls from Callaway was launched in February, touting faster balls, better feel and improved overall performance. The line still includes a Chrome Soft version. However, the “Soft” name has been dropped for the main two golf balls in the lineup: Chrome Tour and Chrome Tour X, with the Tour X being a slightly firmer, higher-spinning ball.

Key Technology

Triple Track Alignment Seamless Tour Aero New High-Performance Tour Urethane Soft Cover New Hyper Fast Soft Core

Launch Date: Feb. 2

2024 TaylorMade Releases

TaylorMade Qi10 Drivers

While most people never miss a TaylorMade driver release, we would be remiss if we didn’t highlight this first for TaylorMade. The Qi10 driver release consists of three models: the Qi10 Max, Qi10 and Qi10 LS. This is also the first time TaylorMade has broken the 10k MIO barrier, making it their most-forgiving driver ever. An update to the look with a blue carbon face and shifted focus on forgiveness marks a shift in the Qi10 series of drivers versus previous TaylorMade releases.

Key Technology:

New infinity Carbon Crown Third Generation of 60X Carbon Twist Face Improved shallower head shape

Release Date: Feb. 2

TaylorMade Qi Irons

Featuring two versions (Qi standard and Qi HL), the Qi Irons are TaylorMade’s newest game-improvement iron. With a larger profile, more offset and a bigger topline, these irons are built to fly high and straight. Packed with technology to optimize weighting and CG locations, each iron is designed to perform as it is meant to, allowing for more control with the scoring clubs and greater playability with the long irons.

Key Technology:

Integrated design with Cap Back and Speed Pocket technology. HYBRAR Echo Dampers FLTD CG (center of gravity)

Release Date: Feb. 2

TaylorMade TP5/TP5X Golf Balls

The new TaylorMade TP5 and TP5X golf ball family strive to be the next step forward for TaylorMade after investing heavily in their golf ball business. With new progressive layering for added feel and performance, the new TP5 and TP5X claim to have increased ball speeds and improved overall performance all around the golf course.

Key Technology:

New Speed Wrapped Core 5-layer Progressive Speed Construction Soft Cast Urethane Cover Pix and Yellow visibility options

Release Date: Feb. 15

2024 PING Releases

PING G430 Max 10K Driver

The second driver on this list to break the 10K barrier, the PING G430 Max 10K is built for ultimate forgiveness. PING has always been known for having forgiving drivers and the 10K takes it to a new level. With a restructured body and shaping, it has allowed PING to push the limits of forgiveness within driver technology, all while keeping the same look and feel of the previous G430 drivers.

Key Technology:

Carbonfly Wrap Crown Largest Profile by PING Thinner Face with Spinsistency

Release Date: Jan. 25

PING Blueprint S and T Irons

These irons are made for elite ball strikers and are PING’s latest all-forged iron offering. The Blueprint T is a blade-style forged iron with a Tour-preferred look and tungsten weight for improved forgiveness and CG location. While the Blueprint S is a similar-shaped iron, offering just a slight bit more forgiveness with its cavity-back design. Those looking for a premium feel and look out of a PING iron should look no further.

Key Technology

Machined Face and Grooves Narrower Sole

Release Date: Jan. 25

PING s159 Wedges

The newest PING wedges bring a new look and two new grinds to the PING wedge family. Available in two finishes (Hydropearl 2.0 Chrome and Midnight) with a total of six different grinds, the s159 wedge is PING’s more complete wedge family. The added H and B grinds offer more options to fit more golfers while being incorporated into their wedge WebFit App. Answer a few questions and it will offer you recommended options for your game.

Key Technology:

Variable Groove Technology (loft dependent) Friction adding face blast technology PING 360 Dylawedge Lite Grip

Release Date: Feb. 22

2024 COBRA Release

COBRA DARKSPEED Drivers

A new year brings a new evolution of the COBRA driver series with the new DARKSPEED lineup. Available in three versions (DARKSPEED MAX, DARKSPEED LS, and DARKSPEED X), they claim to be the fastest drivers COBRA has ever made. With a more subtle look compared to what COBRA has traditionally been known for, they suit the name well, only offering accent colors to really tell the difference. COBRA has leveraged their moveable weight technology to allow golfers and fitters to dial in these drivers for anyone.

Key Technology

New aerodynamic shaping PWR-BRIDGE Technolgoy 10% larger PWRSHELL L-Cup Updated H.O.T. Face design

Release Date: Jan. 19

COBRA DARKSPEED Irons

Introduced alongside the drivers, the COBRA DARKSPEED Irons are available in two versions: standard and the ONE Length. They offer a wealth of different technologies, including the PWRSHELL for faster ball speeds across the face of the golf club. Then added their new 924D foam filling to help improve the feel by reducing vibration feedback. The new COBRA DARKSPEED irons pack a punch and are worth a look for those seeking their next game improvement iron.

Key Technology:

PWRSHELL and PWR-BRIDGE Technologies Filled soft polymer hollow body H.O.T. Face technology

COBRA Putters

COBRA updated their putter line with the 3D PRINTED and VINTAGE. The series consists of six models (including different neck options) in the 3D PRINTED family and 10 models (including neck options) in the VINTAGE family.

Key Technology

3D PRINTED Technology for enhanced weight distribution. S.I.K. Putter Face Technology Adjustable weight technology

Release Date: Feb. 23

2024 Titleist Releases

Titleist Vokey SM10 Wedges

Available in three finishes (black, raw, chrome) these wedges focus on versatility, distance control, trajectory and spin.

Key Technology

Revised Shaping Progressive CG Spin-milled grooves

Fittings available from Feb. 15

Release Date: March 8

Titleist AVX Golf Ball

The fourth generation of the AVX golf ball was released this year. It’s a low-flight, low-spin and soft-feeling urethane-covered golf ball. Titleist claims the new AVX has lower long-game spin for increased distance from tee to green as well as improved greenside spin and control to go along with a softer feel.

Key Technology

High Gradient Core High-Flex Casing Layer Updated Aero Package

Release Date: Jan. 24

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