Let’s get right to it.

The Titleist AVX golf ball is the company’s low-flight, low-spin, soft-feel with a urethane cover offering.

Simple. Kinda.

Now entering its fourth generation, AVX–the ball that originally launched as a Sunbelt-only fall release–has developed a loyal following, becoming a staple of the Titleist lineup.

In what’s sort of been the theme of the AVX since day one, it’s not quite a Pro V1 but it has carved out a nice niche within the Titleist universe.

2024 Titleist AVX – What’s New

In what has become the golf ball theme for the year, the 2024 Titleist AVX offers cover-to-core enhancements designed to improve the performance of every aspect of the ball.

The list includes popular hits like:

Lower long-game spin Increased distance from tee to green Improved greenside spin and control Softer feel

That’s the whats, your benefits, if you will. Let’s take a closer look at the hows behind a better AVX.

High Gradient Core

The improved distance comes from a combination of factors but it starts with the speed delivered by AVX’s new high gradient core design.

We’ve talked about graduated cores before. It’s basically “chocolate lava cake” engineering applied to the guts of a golf ball. Graduated cores are softer on the inside, becoming progressively firmer as you move out.

With AVX, as it did with the current Pro V1, Titleist has stretched the gradient to provide even more speed along with softer feel.

High-Flex Casing Layer

Lower long-game spin comes from a high-flex casing layer. It’s a design approach that traces back to Left Dash, but ultimately the casing layer (aka mantle) works to lower spin and deliver more distance in the long game. You should notice the difference off the tee as well as with your long irons and hybrids.

Updated Aero Package

Both the core and casing layer work with the new 346 quadrilateral dipyramid catenary dimple to produce what Titleist describes as a more piercing ball. As part of Titleist’s strategy to optimize every aspect of golf ball performance, the dimple design is unique to AVX.

Softer, Thicker Cover

Softer feel and increased greenside spin come by way of a thicker and softer urethane cover. To reiterate how this works: Spin is result of a soft layer pinching against a firmer one which is what happens when you combine a firm high-flex casing layer with the softer cover of new AVX.

One notable change is that the new AVX has a TPU cover, while prior generations leveraged cast urethane. It will be interesting to see the extent to which golfers notice or care about the difference.

2024 Titleist AVX – Different by Design

Navigating what I suppose you could call the “essence” of AVX is a tricky proposition for Titleist. With the updates, greenside spin is loosely within the realm of Pro V1 but wouldn’t it be nice if it spun?

Titleist could do that but they’d likely need to make it firmer and change the trajectory and, before you know it, the magic that makes AVX … well … AVX, would be gone.

Differentiation from Pro V1 (and the rest of the lineup) is the same with AVX as it is with Pro V1x and Left Dash. It’s by design.

(Side note: If you’re not sure which ball is right for you, Titleist has an online fitting tool to point you in the right direction.)

The point is that if you want firmer feel or higher flight or higher spin, in just about any combination, Titleist already has a ball for that. The objective is to keep AVX sensibly differentiated from Titleist’s other urethane offerings.

That’s not to say the positioning of AVX isn’t without its curiosities.

There’s a case to be made the AVX should have been called Pro V1s. What’s different this time around is that it’s now produced in Ball Plant 2 alongside Titleist’s ionomer offerings. The cover is now TPU (injection-molded thermoplastic urethane) instead of cast urethane. It’s still three layers, including a urethane cover.

Except it’s not, and maybe that comes down to tour player or lack thereof. AVX is different in that respect which might explain why it won’t hit your wallet quite as hard.

With the release of the 2024 AVX, Titleist has lowered the retail price to $49.99, $5 below that of the Pro V1 family and less than some of the competitive balls on the market.

2024 Titleist AVX – Availability

The new Titleist AVX golf ball will be available in both White and High Optic Yellow. Retail availability begins Jan. 24.

For more information, visit Titleist.com.

Editor’s Note – the original version of the article stated that AVX has a cast urethane cover and is produced at Ball Plant 3. The story has been updated to reflect that the new AVX has a TPU cover and is now being produced at Ball Plant 2.

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