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3M Ratings Up 14%, Beating Last Year's WGC FedEx On Similar Weekend
The lack of a star-studded leaderboard still didn’t hurt CBS and Golf Channel’s numbers too terribly, as the 2020 3M Championship win by Michael Thompson saw a 14% increase over last year’s event captured by Matthew Wolff.
According to CBS, the overall run of “return” events is up 25% over last year. A nice increase even given that 2019 ratings were down.
CBS Sports’ @PGATOUR Coverage Continues to Score Viewership Increases, this time with @3MOpen pic.twitter.com/4tC756tBNi
— CBS Sports PR (@CBSSportsGang) July 28, 2020The 3M’s ratings also highlight just how dismal the numbers were for a strong field at the 2019 WGC FedEx St. Jude, won by Brooks Koepka and which aired on a comparable weekend:
