Adams Golf, which somewhat quietly relaunched last October with all-new Tight Lies fairway woods, has decided to try and make just a little bit more noise with the addition of the Adams Tight Lies hybrids (also all-new) to the collection.
Sorry, guys. Still no irons.
Timing is Everything
The reemergence and now expansion of the brand that, not all that long ago, seemed destined for the scrapheap is just one of the things that makes sense in a world where COVID has created a massive influx of both new and returning golfers. I’d wager a significant percentage of these new golfers fall somewhere in the game- and super game-improvement space and, like many golfers, they’re not particularly interested in spending $350+ on a fairway wood and $250+ for a hybrid.
Can’t say I blame them.
Now would probably be a good time to remind everyone that the Adams Golf brand is still owned by TaylorMade.
That’s not an insignificant detail because, by and large, we’re talking about a demographic of golfers that TaylorMade doesn’t cater to specifically—or much at all. That’s especially true when it comes to the price part. Reviving Adams provides a unique opportunity for TaylorMade to play in the no-frills, infomercial, discount sandbox without the risk of soiling its brand.
Adams Tight Lies Technology
To be clear, “no frills” shouldn’t suggest that the updated Tight Lies are devoid of technology. As anyone familiar with the Adams brand might expect, both the Tight Lies fairways and Tight Lies hybrids feature the trapezoidal “Tri-Sole”. The Tri-Sole works with the shallow design to create a tremendous amount of versatility which, in this case, means you should be able to hit it from just about any lie.
Like many designs on the market, Adams Tight Lies fairways and hybrids offer a slot—a Velocity Slot in this case—which works to preserve speed and ultimately distance on mis-hits.
A unique design feature is what Adams calls Extended Face Technology. By the numbers, Extended Face Technology creates a 14-percent larger face but the interesting bit is the approach Adams took. To get to that 14 percent, the face was extended an additional seven millimeters vertically such that the topline of the face sits a bit above the leading edge of the crown.
It’s odd, granted, but the larger hitting area makes the Adams Tight Lies more playable off the tee and gives golfers a bit more wiggle room to miss the center of the face and still get good results.
As you should rightly expect from the positioning of the product, shaft options are limited to the Aldila Synergy in various weights and flexes. The grip is a Lampkin Crossline black.
Adams Tight Lies Pricing
What’s particularly compelling about the release is the pricing model.
Individually, Adams Tight Lies fairways sell for $179 while the Tight Lies hybrids are priced at $149.
Prices get even sweeter if you choose one of Adams Tight Lies combos. Depending on the combination, you can save anywhere from $10 to $80 through what I suppose is a bit like bulk pricing.
Tight Lies Fairway Package (3-wood and 5-wood) $329.98 (Save $30) Tight Lies Hybrid Package (3-hybrid and 4-hybrid) $289.98 (Save $10) Tight Lies Easy Launch Combo #1 (any fairway wood and hybrid) $299.98 (Save $30) Tight Lies Easy Launch Combo #2 (3-wood, 5-wood, 3-hybrid, 4-hybrid) $579.96 (Save $80) Tight Lies Easy Launch Combo #3 (3-wood, 5-wood, 4-hybrid, 5-hybrid) $579.96 (Save $80) Tight Lies Easy Launch Combo #4 (5-wood, 4-hybrid, 5-hybrid, 6-hybrid) $569.96 (Save $70) Tight Lies Women’s Combo (3-wood, 5-wood, 5-hybrid, 6-hybrid) $579.96 (Save $80)
The all-new Adams Tight Lies fairways and hybrids are available now.
For more information, visit Adamsgolf.com.
The post Adams Tight Lies Fairway Woods and Hybrids appeared first on MyGolfSpy.