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Ball Lab: 2024 Titleist AVX
MyGolfSpy Ball Lab is where we quantify the manufacturing quality and consistency of golf balls. Ball lab does not infer durability or guarantee your performance. Today, we’re reviewing the 2024 Titleist AVX.To learn more about our test process, click here.
About the 2024 Titleist AVX
The Titleist AVX is into its fourth generation since its introduction in 2018. During that time, MyGolfSpy staff report that the AVX “has developed a loyal following, becoming a staple of the Titleist lineup.”
For 2024, the ball has been completely re-engineered from core to cover. Jeremy Stone, VP of Marketing for Titleist, says, “This includes a reformulated core, casing layer, and a new softer urethane cover. This reformulation produces longer distance and more short game spin compared to the prior generation AVX. For many golfers, it also feels softer, primarily due to the softer cover.”
While we have yet to test the AVX during our robot Ball Test, Stone says it is characterized as “low flight, low spin relative to Pro V1 or Pro V1x or Pro V1x Left Dash.” Furthermore, “it is an important note that when we reference Low Spin in this case, we are comparing to other premium, urethane offerings. So compared to Pro V1, the spin is lower.
“But compared to many other golf balls in our product line-up, it has more spin due to the overall construction and, in 2024, a softer urethane cover than the prior AVX model. The variables that create “Launch” are the golfer and the club. The golf ball aerodynamics and spin then influence the flight and overall peak height of a golf ball trajectory.”
The Titleist AVX is available in both white and high optic yellow. Alongside Titleist’s ionomer offerings, the AVX is manufactured at Ball Plant 2 located in North Dartmouth, Mass.
Key Takeaways
The AVX may be lower flying and lower spinning than the Titleist Pro V1 and Pro V1x. With an average compression of 77, the Titleist AVX is consistent with the previous generation and serves as an option for golfers who prefer a softer feel. Stone says the AVX is targeted to “dedicated golfers seeking low flight, low spin, and very soft feel.”Titleist AVX Construction
The AVX features a three-piece construction with a 346 quadrilateral dipyramid catenary dimple design that Titleist says “provides the new AVX a piercing trajectory and helps golfers hit their preferred low flight window.” Instead of cast urethane, the cover is now TPU (injection-molded thermoplastic urethane).
According to Titleist, the “new thin, high-flex casing layer reduces excess spin in the long game, while a new softer urethane cover designed for AVX delivers increased spin and stopping power with the scoring clubs.” The TPU cover is wrapped around “the same high gradient core technology found in Pro V1 and Pro V1x, which helps reduce long game spin without sacrificing greenside spin and control.”
Titleist AVX Compression
Prior generations that we tested were in the upper 70s and this iteration is no different. The Titleist AVX has an average compression of 77, five points less than the database average of 82 and on par with the prior-generation Titleist AVX.
Other balls with similar compressions include the Titleist Tour Speed and Callaway Chrome Soft.
The compression consistency was rated as “average” (see below) with a 10.8-point compression range across the sample.
Compression Chart
We’ve had requests for a standalone compression comparison tool. As it turns out, that tool exists. We created it as part of our Golf Ball Compression FAQ page. At some point, we may merge the two charts but, for now, the plan is to include this chart in future Ball Labs.
Diameter and Weight
None of the balls in the sample fell under the USGA’s minimum diameter standard. All met our standard for roundness. Size consistency across the sample was in the “average” range.
Titleist AVX – Inspection
Centeredness and Concentricity
No notable concentricity defects/off-center layers were detected across the three dozen tested.
Core Consistency
The core colors of the balls were consistent throughout the sample. No unmixed material/chunks were noted.
Cover
In our sample, one ball had a major cover defect in multiple areas around the seam. Accordingly, it was flagged as bad.
2024 Titleist AVX – Consistency
In this section, we detail the consistency of the Titleist AVX. Our consistency metrics measure how similar the balls in our sample were to one another relative to all of the models we’ve tested to date.
Weight Consistency
Weight consistency falls within the “Average” range. Box 3 was ever-so-slightly lighter than the median but weight consistency is well within a tolerable range.Diameter Consistency
Diameter consistency falls within the “Average” range. More than half of Box 3 were slightly smaller in diameter to the median but well within range.Compression Consistency
Compression consistency falls within the “Average” range. All three boxes exhibited moderate variability to the median. Compression across the sample ranged from 70.7 to 81.5 with a compression range of 10.8 points.True Price
True Price is how we quantify the quality of a golf ball. It’s a projection of what you’d have to spend to ensure you get 12 good balls.
The True Price will always be equal to or greater than the retail price. The greater the difference between the retail price and the True Price, the more you should be concerned about the quality of the ball.
2024 Titleist AVX – Golf Ball Quality Summary
To learn more about our test process, how we define “Bad” balls and our True Price metric, check out our About MyGolfSpy Ball Lab page.
The Good
“Average” consistency across the metrics that we test. A premium urethane option with compression on par with the prior generation Titleist AVX (2022).The Bad
One bad ball noted due to major cover defects around the seam.The Score
The True Price for the Titleist AVX is $51.42. That’s a three-percent increase over the retail price we paid at time of testing ($49.99 per dozen).
The Titleist AVX received a Ball Lab score of 76, two points above the current database average of 74.
The Titleist AVX is into its sixth year of existence and has garnered a loyal following in that timeframe. Stone labels it as an alternative to their Pro V1 and Pro V1X that “golfers speak about it as the “Fountain of Youth” – by that typically we see golfers gain a half to full club (distance) with their irons.” We cannot confirm nor deny this claim but you can give the Titleist AVX a test run for yourself.
If you’re not sure if the Titleist AVX is right for you, try the Titleist fitting tool for yourself to find out.
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