Alphard eWheels is a David, pure and simple.
In golf’s David versus Goliath battles, it’s usually a bad idea to bet on David. He may notch a few early wins but Goliath has the deeper pockets. And that never bodes well for ol’ Davey.
But if you’ve been following some of our business stories, you know that every once in a while there’s a David that doesn’t know when to quit. You’ve read about Karsten Solheim and the PING Anser as well as the Lamkin family story: both Davids that beat the odds. Alphard eWheels is also a family business and its unique Club Booster V2 is definitely making some noise.
The good news is that Alphard is a David in an emerging segment of the golf business. That means there are no Goliaths. Not yet.
But what Alphard does have is a unique niche, a clever product and a young owner intent on seeing his vision through.









