Are you one of the many convinced there are no real frontiers left for golf equipment? Even the hardest-core dreamers believe we’re pretty much maxed-out. With that as a backdrop, the recent announcement by Cobra that it has begun leveraging 3D Metal Jet printing qualifies as a Grade-A big deal. It may very well be the next great revolution in golf equipment manufacturing.
That’s right, manufacturing. 3D printing has been a valuable R&D tool for years, but Cobra is jumping with both feet into golf club manufacturing using HP 3D Metal Jet printers.
And the deeper you dive into the possibilities, the more it becomes clear that this technology has the potential to completely change damn near everything.
Brave New World
“We first started thinking about 3D metal printing maybe eight, ten years ago, thinking it would be 15 to 20 years out,” Mike Yagley, Cobra’s VP of Innovation and AI, tells MyGolfSpy. “Here is it less than a decade later and we’re doing it.”
You’re probably familiar with 3D printing: an actual “printer” connected to a computer that squirts out a three-dimensional object. 3D printing has been used in the golf space for years; first to create plastic mockups and then to create actual prototypes.