The Desert Sun’s Larry Bohannan considers the latest players v. brass showdown in golf. He highlights some of the differences between the last 1960’s battle the players had with the PGA of America that led to the breakaway PGA Tour and brings up a key point.
While the stakes and issues have changed—no TikTok and NFT’s back then—Bohannan notes that this time the leadership has listened and made adjustments with more money that comes in going out to players. While it’s debatable whether PIP’s and Comcast Biz Solutions Top 10’s do much to make the sport more fan friendly, they have satisfied some players into supporting the PGA Tour model.
However, something else may be driving player thinking (or greed?).
Mickelson’s point is that images of Mickelson, or any player playing in a tour event, are controlled by the PGA Tour. If you want to use a photo of a PGA Tour player for commercial purposes, well, the PGA Tour controls that image, not the player. So the tour has to be paid for use of the image.
That might seem normal, since other sports have similar regulations. But in a day when college athletes are making hundreds of thousands of dollars since the U.S. Supreme Court announced it is the athletes that control their name, image and likeness, should PGA Tour players have the right to control their NIL rights, or is that something the tour must control to operate successfully?
It’s a bizarre conundrum since players want the perks of guaranteed money and more control while remaining independent contractors. But to have the opportunity to profit off their success in new media, it also costs money to put on the show making them NIL-worthy.
Whether Mickelson is an outlier in not having a good sense of this is increasingly unclear. He’s not spoken about how this is about the future and his desire to see the next generation better taken care of, suggesting he’s more interested in short term gain.
But if there are more thinking like him based on the anecdotal NIL situation, this may be the deciding factor for players on the fence about trusting Greg Norman with their future.