I kept waiting to hear that record equipment sales tracked by Golf Datatech were fueled by a major distance-gaining breakthrough.
Turns out, it’s just social distancing.
GolfDigest.com’s Mike Stachura offers an extensive breakdown of the surge in sales and reaches out to all of the CEO’s who rarely advertise in print any longer because, they’re (kind of) happy campers! Until they hear the anti-capitalist governing bodies will blow this pandemic-fueled resurgence of golf.
Each of the club and ball categories were up more than 25 percent in both units and dollars compared to a year ago. Specifically:
Balls: Up 27 percent in units, 28 percent in dollars
Putters: Up 32 percent in units, 36 percent in dollars
Wedges: Up 64 percent in units, 74 percent in dollars
Woods: Up 74 percent in units, 68 percent in dollars
Irons: Up 83 percent in units, 93 percent in dollars
As calculated by Golf Datatech, iron sales set an all-time high for any month the research firm has tracked in its more than two decades of looking at industry numbers.
What record did it beat? The one set just last month.
Now, for the CEO’s who were all contacted so Stachura didn’t get any angry calls. The wisdom gleaned is life changing.