Among the numerous benefits of the explosive growth golf has seen recently are the creativity and talent that newcomers are injecting into the game. One of the many brands bringing that excitement is Eastside Golf, committed to making the game accessible and approachable to youth as well as people considering taking up the game for the first time.
A Lifelong Pursuit
After school, he pursued professional golf but was forced to step away due to the exorbitant costs of supporting himself through tournament play. In 2019, after a few years working in finance, he couldn’t resist golf’s siren song and decided to give pro golf another shot.
During the process of pitching himself to potential sponsors, Earl Cooper, his former Morehouse teammate and now PGA professional, encouraged him to put his logo on a T-shirt. Following a compliment-laden jaunt through downtown Detroit wearing one of his tees, Ajanaku knew his design had some juice to it.
Next thing he knew, he and Cooper were en route to the 2020 PGA Show with thousands of products already sold and over a dozen designs that would eventually become Eastside Golf.
A Brand is Born
A Shining Example
Classic polos and techy pants find themselves next to hoodies, Air Jordans and rugby shirts. It’s not a combo we would have expected four years ago but it just works. Eastside gear looks dang good, from head to toe. Their apparel strikes a perfect balance between tradition and innovation, perfectly suiting what today’s golfers are looking for.
“We’re for real. This is a real business. This isn’t just some charity, you know, some diversity and inclusion effort. We grew a business, bootstrapped it, and we got to this point, and we were not showing up other than ourselves. We’re gonna be wearing hoodies, we’re gonna be wearing varsity jackets.”
After hearing what the MyGolfSpy crew saw at the Eastside booth in January, we know this is just the beginning for them. With new funding injected into the brand and a few key PGA Tour endorsements, you should get used to seeing the Swingman on Sundays (and every other day that ends in “y”).
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