Golf Channel May Bring Back Weekly Tin Cup Airings In Bid To Win Back Viewers

Due to budget cuts and tax-incentive driven move to Connecticut, Golf Channel ratings have flatlined and the “brand” diminished despite housing all early round PGA Tour coverage. The once highly-profitable and popular channel is now down to 63 million homes from a peak of nearly 80 million just a few years ago, causing NBC Sports to shift early round U.S. Open and The Open coverage to USA Network.

To stop the bleeding, network executives are said to be mulling an aggressive plan to win back nostalgic viewers. Sources say the initiative, dubbed internally as “Since Holly’s No Longer An Option,” centers around regular weekly late night showings of Tin Cup, the Ron Shelton-directed movie once airing so often that Cheech Marin bought two ocean front homes just off his Golf Channel residuals.

“Someone upstairs equates the film with our Golden Age instead of anything from the original programming, documentaries or award-winning feature department,” said a source. “So get ready for a lot more Tin Cup. Seems Tommy’s Honour just isn’t clicking with the millennials.”

Another source added: “It’ll be expensive, but say goodbye to late night infomercials for Villages insomniacs like Relief From Inflammation, Forgetful?, Try THIS Trick, and Bye Bye Neck Pain. They think this will get the channel’s average age viewer back into the mid-70s.

A third source in Hollywood and connected to actor Don Johnson added, “It’s his most layered role and worthy of more study. So it’s a win-win-win.”

Sponsors like Sqairz golf shoes, penile health pillmaker Xiaflex, Preparation H and crooner Mike Stone have signaled renewed interest in scooping up more premium ad time if Tin Cup returns.

A network spokesperson did not immediately reply to a request for comment.