Golfer’s Choice: What’s In The Bag Results 2022

A couple of weeks ago, we asked you about the clubs in your bag. More than 4,000 of you responded. Thank you!

Your feedback provided a plethora of insights, not just about the clubs, but the type of clubs you have in your bag right now. Perhaps we’ll take a closer look at some of that down the road but today we’re focusing on the brands that golfers spent their money on this season.

Here’s a closer look at our readers’ top brands for every spot in the bag.

What’s in the Bag Survey Results

Titleist accounted for the most new driver purchases, beating Callaway and TaylorMade by the narrowest of margins. PING was just a few percentage points behind them.

Other Notables

COBRA and an apparently growing PXG each accounted for a little more than nine percent of recent purchases. While percentages are small, it’s notable that more respondents purchased Sub 70 drivers than more established brands like Cleveland and Wilson. While exceptionally strong in the iron category, Mizuno accounted for less than 2.5 percent of new purchases

More MyGolfSpy readers chose Callaway fairway woods than any other brand. TaylorMade was next, followed by Titleist.

Other Notables

PING was next on the list and appears to be trending up in the category. PXG finds itself in the next tier down from the larger brands, accounting for a significantly higher percentage of new fairway wood sales than established brands like Srixon and Tour Edge. While the percentages are again small, Sub 70 finished ahead of Cleveland, Wilson and, perhaps surprisingly, Mizuno. Despite a bit of resurgence, none of our respondents reported buying an Adams fairway wood within the last year.

This was a strong year all-around for Callaway so it’s not particularly surprising that it also accounted for the highest percentage of new hybrid purchases. PING is a bit of a surprise second, finishing ahead of TaylorMade and Titleist.

At just under eight percent, COBRA remains in the conversation. Sub 70 again bested many small- to medium-sized brands.

TaylorMade was the most purchased utility iron among respondents. Titleist was next followed by Srixon (the company’s strongest showing in any club category).

Other Notables

Accounting for nearly 11 percent of purchases, Mizuno was a solid fourth. Sub 70 was listed frequently under “Other.” We’ll add them by name next year. As an interesting footnote, fewer than 25 percent of respondents carry a utility iron.

As we’ve come to expect, Mizuno again outperformed its actual market share, finishing first by nearly eight percentage points. TaylorMade, Callaway and Titleist were functionally tied for second.

PING, Srixon and PXG were in the next tier at around eight percent each. Direct-to-consumer Sub 70 accounted for just over five percent (more than COBRA) while fellow DTC brand New Level was purchased by 1.35 percent of survey takers. Established brands like Miura and Tour Edge accounted for less than one percent each though the former is likely due to cost and lack of off-the-rack access.

Vokey finished at the top by a convincing margin, nearly doubling the total of second-place Cleveland. That’s the biggest gap between first and second in any club category.

Other Notables

TaylorMade finished third, suggesting the quality of its wedges may no longer be among the best-kept secrets in golf. PING wedges accounted for nearly eight percent of new purchases. Costco’s Kirkland wedges accounted for just over one percent of purchases. Warrior was listed once under “Other.” That’s about .02 percent.

Scotty Cameron was the most popular putter brand, narrowing beating out Odyssey.  TaylorMade was a somewhat surprising third.

Other Notables

PING and Evnroll are functionally tied around eight percent. More respondents bought PXG putters than Bettinardi. Accounting for more than 3.5 percent of purchases, upstart LAB putters appear to have some momentum despite being somewhat of a niche offering.

Titleist was the No. 1 ball among respondents, chosen more than three times more often than second-place TaylorMade.

Other Notables

Accounting for 10 percent of responses, Srixon was a strong third. At less than seven percent, Callaway underperformed relative to the market as a whole. Among DTC brands, Maxlfi (7.1%) leads the field followed by Vice (6.4%) and Snell (2.7%). Among the other brands, DTC brand Seed was the most popular choice.

More to Come in ’23

That’s a wrap for 2022. Our plan is to release more surveys in 2023. We can’t wait to hear what you have to say.

The post Golfer’s Choice: What’s In The Bag Results 2022 appeared first on MyGolfSpy.