One can only close the eyes to picture the jubilation that must have come over the LIV Golf executive team as they landed on the real mission of their scheme to get-rich off the Public Investment Fund of Saudi Arabia. Hoping to find their Think Different vision for the league and appeal to the young people who have not been wowed by modern game messaging, they brainstormed and landed on? Grow the game!
I’ve written about this virus before and its ability to keep going even as the game has grown substantially the last few years. But it’s such an elusive strain. So much so that LIV’s high-paid executives aren’t dialed in enough to know it’s a laughing stock amongst those in the coveted demo they are so hungry to sportwash on The YouTube.
You’d think a young, hip leader like Greg Norman would have known this.
Nice job by The Fried Egg to obtain and share these profound talking points which, unfortunately, were put in writing. Generally a medium not conducive to reaching the world’s leading golf professionals.
The fan stuff and how they reached their conclusions on format is, of course, extra ridiculous given that the blueprint and details for LIV Golf were stolen from the Premier Golf League concept.