For many, October signals the start of colder weather and, by extension, less golf. What if I told you that cold weather golf can be not just tolerable but enjoyable?
That’s the core message behind the new adidas outerwear and cold weather collection. Each and every piece was designed, from a material level up, to keep you warm and dry.
I sat down with members of the product team to discuss the new adidas Golf apparel line and what it means for fair-weather golfers everywhere.
Three Key Labels
“Those all have very rigorous both product and material testing standards,” said Chase Aaronson, Senior Manager Materials Development for adidas.
Each label signifies that the garment has gone through a testing process to ensure that it can live up to its named function. While COLD.RDY garments have to pass certain material warming tests, they also have great moisture management and evaporation rates.
That said, earning a label is only half the battle. Above all, the garment must perform on the golf course. For adidas, this means it must stretch.
“I think all three of these are very interesting and you know the rest of the brand uses these three key stories,” Aaronson said. “But for golf, we have to make sure that the materials stretch. So that’s the added layer of complexity that we have.”
Complexity aside, my limited time with the products (so far) has shown promising results. From the COLD.RDY jogger to the Ultimate365 Tour WIND.RDY half-zip, each garment I’ve played in provides ample stretch for the golf swing.
The Name of The Game: Versatility
“So, number 1, it is going to function 100 percent on the golf course. But it’s also going to function if you go to a barbecue, right?” said Michelle Mulligan, Senior Product Manager for adidas Golf. “It’s all about performance first, being able to wear it when you golf and then also being able to wear it outside and just kind of look casual and comfortable.”
Every garment from the new FW 2023 line is more than a piece of golf apparel. The functionality and style are just as good off the course as they are on it.
adidas Golf: Worth The Hype?
When the weather won’t cooperate, make sure your outerwear does.
You can check out the full lineup of apparel and accessories now at adidas.
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