The news isn’t too encouraging these days but for golf the signs are positive. And while we’re all sleeping better knowing the never-happy manufacturers are selling clubs and balls, it’s the course operators and lower-level clubs that form the backbone of golf. It seems, based on National Golf Foundation data, that the pandemic has freed people up for more afternoon and evening golf, a surefire way to hook and retain participants.

From the NGF report:

Golf course operators report that afternoon and evening tee times have been popular, which seems right given that Covid-19 has changed the contours of the work day for many. Sorting through recent NGF golf participation and engagement research, the number of short loops (as a percentage of total loops) is up over 15% in 2020.

Core golfers report that 33% of their rounds this year have been of the nine-hole variety, while occasional golfers tell us that nearly half (48%) of the rounds they’re playing are nine holes. This will be seen as good news by many, especially the USGA given their PLAY9 initiative, and would indicate that the “time barrier” to golf is being overcome by more golfers.

And I loved this perfect summation from the NGF:

We’ve talked about the increase in beginners and youth golfers, so clearly the late-day tee times aren’t just for the work-at-home crowd.

With late summer days, those nine-hole twilight rounds present the perfect opportunity for families to get to the course after an early dinner, or newcomers to get more comfortable with the game.

As for the graph above, it is discouraging to see 9-holers disappearing given the way the world is going, but maybe the numbers of late and fine documentation by the NGF can help save a few 9-holers wondering about their future. Particularly if they can reimagine themselves as late afternoon/evening places to play.