As John Huggan documents in this story from the British Masters, the then-European Tour went very far with the Raine Group and Premier Golf League folks discussing a deal that fell apart at the last minute. European Tour Chief Keith Pelley went with a PGA Tour alliance instead and now as the Saudi-backed LIV Golf threatens the rebranded DP World Tour’s existence, players are realizing the PGA Tour may not be the hoped-for salvation.
And there is this:
“I’m 41 and I don't want to be playing golf for the rest of my working life,” says another tour player who asked not to be named. “This week [at the Betfred British Masters] we’re playing for €2 million, which is the basically the same as 15 years ago. And I have to finish in the middle of the pack to clear maybe £1,000. That’s not much, when expenses have quadrupled in that time.
“So I’m tempted. The tour doesn’t care about me. They say they do, but they don’t. If I disappeared tomorrow, it would make no difference to them. Plus, there is hypocrisy here. The Saudi event was OK for three years and now it’s not? I worry for the future of this tour. It might be here in 10 years time, but I can’t imagine it will look like it does now.”
The Telegraph’s James Corrigan reports that 40 players asked the DP World Tour for releases to the forthcoming London event. The deadline was Monday, May 9th and the number appears to be higher than expected.
But given the slow movement strengthening the “strategic alliance” should anyone really be surprised? We learned last week the PGA Tour is still devoting excess energy to its fall slate and and rehashing many of the same issues that have weakened their product in the wraparound/FedEx first era. The Tour was weakened trying to save those fall events and now appears to be vulnerable devoting more time to saving events that attract tiny audiences.
Then you have the players who, besides the unnamed one quoted above lamenting the state of affairs, appear to genuinely believe they are worth extreme courting and lucrative measures to lure them away.
While I’m sure Matthew Southgate is a tremendous human and his cancer survival is inspiring, he spoke on a recent Sky Sports podcast about all the things the Saudi money could do to develop new talent and build something big four or five years from now. His comments provide a window into the kind of delusional thinking that believes we are living in a time of players like the game has never seen before and ones that fans are clamoring to see like no other generation.
Mind you, it’s been years since a European Tour event drew a measurable rating on Golf Channel and the turnover rate of players and parity is extreme. Plus, a new condensed PGA Tour schedule is now hurting tournaments between majors, reducing the amount we see stars in the weeks between the Grand Slam.
But an unsettling number of players believe this moment has become because of them instead of, say, Tiger Woods or the Saudis wanting to use golf to improve their terrible image.
From a Golf.com item summarizing Southgate’s remarks:
“The most overlooked thing with the Saudi tour at the minute is that everybody is focusing on the players of today and nobody is thinking of the players of tomorrow,” the DP World Tour player said on the podcast. “Five years ago, we didn’t know Bob MacIntyre, we didn’t know Scottie Scheffler, we don’t know Viktor Hovland or either of the Hojgaard brothers. When you start going through the list of players who weren’t on Tour five years ago, it’s quite significant.
And most of those names could walk down any street on the planet and not be recognized, but please, continue.
“Should they have a stumbling block today because they can’t get the players of today, there’s nothing stopping them producing the players of tomorrow. That’s where it’s tough.
“If Saudi were to put on a tour school for the youngsters and start to produce their own players, which would be easy enough for them to do, then as soon as you ban one current player going to play, there you can’t possibly invite a future player coming back to play.
“Let’s just say the next Bob MacIntyre is 18 years old, and he’s sat somewhere in Scotland today. He goes to the Saudi Tour school and wins, or gets an invite to play on the Saudi Tour, then in five years’ time, he’s world No. 1. You can’t then invite him back to play Scottish Open if you’re banning everybody else already on that Tour from going off to play in the Saudi events.
That’s true, assuming someone is willing to pony up money to develop players and go off the radar for a few years in hopes of building a tour. Perhaps the Saudis have that kind of long term commitment but so far, they’ve pivoted about five ways to make the upcoming events work and have shown little temperament for the building scenario outlined.
