No, Under Armour isn’t going bankrupt. They’re releasing a limited-edition apparel collection inspired by every golfer’s favorite furry friend: the gopher.
Dubbed “Goin’ Under”, the collection is headlined by a host of apparel, shoes and accessories for men and women. The goal of the collection is to make golf apparel more fun.
“When we first set out to design this collection, we wanted to create something that was authentic to the golf space while infusing a lighthearted spirit into a simple, clean aesthetic that would make the collection stand out from the pack,” said John O’Connor Designer, Apparel Graphics, at Under Armour. “We’re confident that there’s a piece for every type of golfer in this collection.”
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The gopher motif is seen throughout line and pairs nicely with the green-and-white color palette. The piece de resistance is the Under Armour Phantom golf shoe. It features a sweet course inspired camo pattern with that cute little gopher graphic proudly peeking out from the insole.
In addition to the Phantom footwear, golfers have their pick of polos, crewnecks, joggers, shorts and more.
You can shop the Goin’ Under Collection starting tomorrow at Under Armour.
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