Women's Open It Is, With A Sponsorship Extension

Beth Ann Nichols with news that the Women’s British Open is now the AIG Women’s Open, aligning the “branding” with the R&A’s Open Championship.

The event is set for August 20-23rd at Royal Troon and will be sponsored by AIG through 2025.

“AIG proudly stands as allies with these accomplished players, and with women in business and society,” said Peter Zaffino, President & Global Chief Operating Officer, AIG in a statement. “In the face of challenging global circumstances, we are pleased that our increased support of the AIG Women’s Open will enable these dedicated professionals to compete and break down barriers that will provide a lasting example for future generations.”

R&A chief executive Martin Slumbers said the new name reflects the championship’s growing stature and broadening international appeal.

The use of “British” in the title was inconsistent with the R&A’s other major professional championship and the push since 2014 to call the Open Championship, The Open.