By GolfLynk Publisher on Tuesday, 28 July 2020
Category: Geoff Shackelford

3M Ratings Up 14%, Beating Last Year's WGC FedEx On Similar Weekend

The lack of a star-studded leaderboard still didn’t hurt CBS and Golf Channel’s numbers too terribly, as the 2020 3M Championship win by Michael Thompson saw a 14% increase over last year’s event captured by Matthew Wolff.

According to CBS, the overall run of “return” events is up 25% over last year. A nice increase even given that 2019 ratings were down.

CBS Sports’ @PGATOUR Coverage Continues to Score Viewership Increases, this time with @3MOpen pic.twitter.com/4tC756tBNi

— CBS Sports PR (@CBSSportsGang) July 28, 2020

The 3M’s ratings also highlight just how dismal the numbers were for a strong field at the 2019 WGC FedEx St. Jude, won by Brooks Koepka and which aired on a comparable weekend:

Original link