PXG has announced a new line of Sugar Daddy II wedges.Two grinds (BP and C) will be offered.Hudson Swafford had two Sugar Daddy II wedges in the bag while winning the American Express.Retail price is $450 each.
If you find PXG confusing, the launch of the Sugar Daddy II wedge probably isn’t going to help un-muddy the waters. We’re talking about a golf company that sells $35 dog collars, $500 winter jackets and $220 drivers. And while dogs are inarguably awesome and (full disclosure) I would wear the absolute [expletive deleted] out of the Logo Tape Puffer Jacket (it’s cold here, man), making sense of PXG Founder Bob Parsons’ master plan for the brand is a challenge.
Detractors believe low prices are a sign the company is going under. PXG insiders say the company has thrived through the pandemic. The price slashing that many saw as evidence of the company’s inevitable failure was actually a course correction in response to opportunities created by COVID-19. For better or worse, it’s the kind of agility that’s only possible when the business model doesn’t depend on satisfying retail accounts.
So, when the world went south in early 2019, PXG went all-in on golf. Beholden to no one, it cut prices and bought an arguably excessive amount of inventory from suppliers.
The result? Not only is its golf equipment pricing the most golfer-friendly in the game right now, PXG has the fastest shipping times you’ll find industry-wide. That’s due in no small part to the fact that, in addition to its own parts, PXG has just about every shaft or grip you could want in inventory.
