The next time you tee it up with your semi-regular foursome, it’s a fair bet that by the turn the conversation will turn to LIV. The thrust-and-parry between the PGA Tour and LIV Golf continues unabated, and each week brings a new twist, turn, press conference or cast change. A LIV contingent acquitted themselves well in the shortened BMW PGA Championship in the UK this past weekend which, due to the death of Queen Elizabeth, was shortened to 54 holes. That was a DP World Tour event, but if the PGA holds true to it words, none of the LIV jumpers will be welcomed back on its tour.
Greg Norman and the Saudi backers of LIV are making their intentions clear. They will be – and in fact, already are – a disruptive force in professional golf. And they have a bottomless well of money to stay in the game for the long haul.
But so far, the talk has been about the sport of professional golf. There is another element to this story that’s a little closer to the game of golf that we play. And that’s the Saudi’s growing interest in recreational golf, golf tourism and the world of golf information and social media.
A story making the rounds several weeks ago painted a fascinating picture linking the Saudis with a high-powered golf PR firm in the UK. What made the story juicy was an additional connection to three of golf’s leading social media influencers. Today’s piece is the result of a detailed investigation by MyGolfSpy in an effort to put that story into its proper context.
Things, as the saying goes, aren’t always what they seem.



























































