It’s a simple phrase that informs every decision Palm Golf Co. makes. You can almost hear it wafting in the breeze alongside the company’s increasingly recognizable palm tree logo.
Swing and smile.
Those three words evoke a visceral feeling that is carried not just through the brand’s product line of fashionable yet durable gloves and its wide-ranging, modern golf apparel but in the mission of why Palm exists in the first place.
To Palm and its growing base of ardent supporters, golf is not a place of suffering, stress or a narrow set of expectations for what the game should look like. There is laughter in a double bogey. There is acceptance in styles whether you are a tucked-in country clubber or showing up to your local muni in high-tops and joggers. There is a reverence and respect for what golf means to people on a personal level—but also an understanding that we are all here for fun, to enjoy being with each other.
When someone dons the palm tree logo, it is not only to wear a high-quality product that is a labor of love from three friends who came together to improve the world of golf style.
