Paradym has been a success for Callaway. They seemed to be winning every week during the first half of the season, obviously helped by Jon Rahm finding form. They’ve also been raking it in, according to John Barba’s latest financial report on the Topgolf Callaway behemoth. While they might not be selling equipment hand over fist, it’s still fair to call Paradym a big win.
However, the Callaway Paradym line-up doesn’t have something for everyone. While the Triple Diamond targeted the better players, Paradym covered the bulk of the game-improvement sector and the Paradym X helped battle the slice, there was nothing specifically targeted at slower swing speeds.
Enter the new Callaway Paradym Star.
At one point, senior clubs were all the rage. The classic KING COBRA Seniors with their green graphite shafts spring to mind as well as Yonex. In the current landscape, it’s only really XXIO which offers a premium product that is targeted at the older golfer looking to retain some clubhead speed. Callaway has offered Star products previously with Epic Forged Star and Epic MAX Star. But the new Callaway Paradym Star feels like the most cohesive line-up
“When we look at who it’s for with the Paradym Star family, we know there are a lot of golfers who are either swing speed challenged or getting up in age but they want the performance of Paradym,” explained Dave Neville, Senior Director, Brand Management.