If you’ve been watching other return sports of late, you know from the mistakes and other oddities that what the CBS golf team has pulled off in a time of pandemic has been nothing short of astounding.
This week they bring more extras, goodies and personnel to Harding Park for the first major, though they are still working with teams in different parts of the world to bring everyone the PGA Championship.
Ad sales have been brisk, according to CBS Sports head Sean McManus. So, with a new deal starting this year, it seems the PGA of America may have negotiated a package that may make for a cleaner broadcast than with the past (awful) contract.
Dave Shedloski reports for GolfDigest.com:
Regardless, ad sales for the network have been strong, and McManus was proud to point out that only a few units remain unsold, and, more importantly for viewers, 50 percent of the national inventory is of the “two-box” variety, also known as the “Eye On The Course” feature that keeps half the screen on the action.