Jon Rahm was voted as the European tour's Player of the Year for the second time in three seasons on Wednesday.
The Sub 70 849 series drivers and 949x fairway woods give golfers more of what we’ve come to expect from the value-centric brand.
According to our consumer survey data, Sub 70 is the No. 1 direct-to-consumer golf equipment brand. The model isn’t unique: cut out the middle-man and pass the savings along to the consumer. But, as with any model, it comes down to execution. And it’s difficult to point out any real flaws in how Sub 70 has established itself as the leader in this segment of the market.
That context is important, in part, because it sets a level of expectation. What Sub 70 delivers is an appealing combination of performance, value and customer service. And if past is prologue, I expect Sub 70 to augment its line by updating several existing models and strategically adding pieces geared toward lower-handicap golfers.
That said, let’s recap the two most recent Sub 70 metalwood offerings as both give us a good idea as to what we might expect from Sub 70 in 2022.
Tourney favorite Jon Rahm heads a star-studded event at Riviera Country Club. Here are our best bets for the event.
The PGA Tour heads back to California for the Genesis Invitational, which is hosted by Tiger Woods. Here's how to watch on ESPN+.
My love affair with Riviera began way back in ‘46 when I caught my first golf tournament there. Byron Nelson won it. Ben Hogan was second. Stars won golf tournaments those days and stars attended. I remember how impressed I was. Ted Williams was there. So was every movie luminary, actor, director, producer who was anyone in Hollywood. Bogart used to sit under the tree at the entrance to the 12th green wearing a trench coat and holding a Thermos filed with God knows what. Clark Gable was around. So was Danny Kaye. Bing Crosby was there. Hope. Howard Hughes, even. JIM MURRAY
Patrick Cantlay is no fan of the PGA Tour's Player Impact Program -- which awards $50 million to players for their appeal and popularity on social media -- calling himself "old-school" in that he thinks the money should be doled out relative to play.
As the Tour wars seem headed for some sort of clarity, PGA Tour player Kramer Hickok claimed 17 players have officially enlisted to the Saudi-backed league. Speaking on the Stripe Show podcast, Hickok said:
“You're going to see a lot of big names jump over there. I think there have already been 17 guys that have jumped over, I can't say who they are but there is going to be some big names going over there.”
Meanwhile at Riviera, where both PGA Tour Commissioner Jay Monahan and DP World Tour Chief Keith Pelley were on hand as are more VP’s than normal. A Tuesday night Player Advisory Council meeting is on tap, as is some schmoozing of sponsor Genesis, host this week and later this summer in Scotland.
The PGA Tour received a better-than-most endorsement from Colin Morikawa, reigning Open Champion.
Q. It feels like news about the competing Saudi league continues to percolate. As one of the top young players on the PGA TOUR, how are you dealing with all the noise and do you find it sort of distracting?
Collin Morikawa said Tuesday that after listening to an offer from organizers of the Saudi-backed Super Golf League, he was "all for the PGA Tour."
Everyone, pray for Martin Dempster.
The Scotsman’s golf correspondent will be subjected to the inevitable mindless millennial rage after daring to suggest the unthinkable in two different pieces: the downturn on decorum—a.k.a. Live Under Par 3.0—is out of hand.
He’s writing in a follow up story of the Wasted Open scene where fans heaved nearly full beers onto the 16th green after hole-in-ones by Sam Ryder and Carlos Ortiz. And even kept throwing them as crews were out trying to return the hole to playability. Of course, in any other sport, this would lead to ejection but in the latest and most embarrassing cry of desperation to lower that viewing demo, the behavior was not discouraged.
Dempster writes this “simply can’t be allowed to happen again.”
It’s a disgrace that the tournament organisers have not come out and condemned such behaviour at a golf event and don’t give me that nonsense about “golf had a brief glimpse of a crowd and players having fun”.
The new Tour Edge C722 and E722 irons are once again asking you a question you may or may not have the answer to. And it’s a question Tour Edge has been posing for over a year so we have a question of our own:
Are you any closer to figuring out whether you’re an E or a C?
Or maybe you’re not a letter at all.
As far as existential questions go, it’s not up there with “to be, or not to be.” But if you’re trying to figure out which of the new Tour Edge Exotics irons might work best for you, it will be good to know your graphemes from your phonemes.
So let’s dive into the E722 and C722 irons. We’ll dot some i’s and cross some t’s for you so you’ll be able to mind your p’s and q’s and figure out this E or C question ASAP.
Following reports that Bryson DeChambeau told players at the Saudi International this month that he wasn't playing in any more PGA Tour events, he released a statement on Twitter in which he disputed saying that.
Join us as the NCGA makes its first trip visit to the beautiful coastline of Santa Barbara.
Have questions about the trip? Contact This email address is being protected from spambots. You need JavaScript enabled to view it.
Did we really replace Jon Rahm at the top? Yes, yes we did.
Argentine golfer Eduardo "El Gato" Romero, best known for winning eight titles on the European Tour, has died at 67.
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