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The post Rule of the Month: Starting the Hole appeared first on Northern California Golf Association.

PXG has announced a new line of Sugar Daddy II wedges.Two grinds (BP and C) will be offered.Hudson Swafford had two Sugar Daddy II wedges in the bag while winning the American Express.Retail price is $450 each.

If you find PXG confusing, the launch of the Sugar Daddy II wedge probably isn’t going to help un-muddy the waters. We’re talking about a golf company that sells $35 dog collars, $500 winter jackets and $220 drivers. And while dogs are inarguably awesome and (full disclosure) I would wear the absolute [expletive deleted] out of the Logo Tape Puffer Jacket (it’s cold here, man), making sense of PXG Founder Bob Parsons’ master plan for the brand is a challenge.

Detractors believe low prices are a sign the company is going under. PXG insiders say the company has thrived through the pandemic. The price slashing that many saw as evidence of the company’s inevitable failure was actually a course correction in response to opportunities created by COVID-19. For better or worse, it’s the kind of agility that’s only possible when the business model doesn’t depend on satisfying retail accounts.

So, when the world went south in early 2019, PXG went all-in on golf. Beholden to no one, it cut prices and bought an arguably excessive amount of inventory from suppliers.

The result? Not only is its golf equipment pricing the most golfer-friendly in the game right now, PXG has the fastest shipping times you’ll find industry-wide. That’s due in no small part to the fact that, in addition to its own parts, PXG has just about every shaft or grip you could want in inventory.

There is no debate: Jon Rahm is the best player in the world. Who comes after him? Now that is a different story.

Lydia Ko won for the second straight season after enduring a three-year slump and picked up her 17th victory on the LPGA Tour.

It has been incredible to watch my students work this concept into their golf swing and witness how much better they start to strike the golf ball. It’s ball first, crisp contact where the compression improves almost immediately. If you struggle with thins, scrappy heavy hits and even some blocks and hooks then this thought is a good one for you to try. As always there is a video coming, but today I’m going to lead off with what I’d like you to feel….

As you get to the top of your backswing your lead/front side is lower than the trail side. In transition I want you to keep the lead side low for as long as possible into the downswing

Feel like you’re “surfing down the wave” into the golf ball

Work against drifting the upper body in front of the ball. There should be no upper body sway as you start down

While the lead side will elevate at impact, strive to keep that front shoulder staying as low as possible

Viktor Hovland beat Richard Bland in a playoff to win the Dubai Desert Classic on Sunday after Rory McIlroy missed a chance to win the title in regulation.

Luke List fended off Will Zalatoris well after sunset with a birdie on the first playoff hole at Torrey Pines.

Lydia Ko shot even-par 72 in winds that were a steady 15-20 mph, with gusts up to 33 mph, as only four players broke par Saturday at the Gainbridge LPGA. She leads by two strokes.

South Africa's Justin Harding retained a two-shot lead after Day 3 at the Dubai Desert Classic on Saturday, ahead of Rory McIlroy.

Will Zalatoris and Jason Day charged past Jon Rahm and Justin Thomas at Torrey Pines to share the third-round lead at the Farmers Insurance Open.

A winner in the season opener in Orlando last week, Kang birdied her final two holes Friday for a 4-under 68 to catch good friend Lydia Ko (70) in the Gainbridge LPGA at Boca Rio.

Tommy Fleetwood and Shane Lowry were given 50 shots apiece to make a hole-in-one on a 149-yard par 3. The frustration builds with each close call.

Prince Andrew has given up his honorary membership at St. Andrews as he fights allegations of sexual abuse that have led to him retreating from public life.

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