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You really need to take your BRAIN with you from the Practice Range to the First Tee. It’s easy to hone your swing for each type of club at the practice range. The lie is flat and your mind is calm and relaxed. Whether you know it or not, your anxiety and adrenaline are building at the 1st Tee (and every other tee). You need to manage your mental state and get on with your game.

In a recent blog, Hank Haney summarized his 1st Tee experience with Tiger Woods. As his trainer for a number of years, Hank was amazed to see Tiger’s absolute perfection at the range and then he would lose it on the First Tee. I was surprised to learn this but I do recall seeing Tiger in the rough off the first tee in many key tournaments. Fortunately for Tiger, he is a great scrambler and could get his game back on track.

Tiger has been one of the best golfers for years, so if he finds it difficult to make a perfect first tee drive, it means we all need a great solution to control our minds on the first hole. You need a consistent process to focus your mind on your swing and NOT on your success or failure.

Strategy to for Success on the First Tee
Humans can only think one thought at a time. So to eliminate external thoughts, you should SAY A PHRASE IN MY MIND using the rhythm of your back and forward swing. “FLATaaand Balance” are the KEY WORDS that I now use as swing reminders:

“FLAT” is my reminder to keep a straight leading arm and a flat wrist,
“aaand” gives me time to complete my hip and shoulder rotation while I cock my wrist for lag,
“Balance” The B in Balance starts my downswing to a balanced finish

Jon Rahm was voted as the European tour's Player of the Year for the second time in three seasons on Wednesday.

The Sub 70 849 series drivers and 949x fairway woods give golfers more of what we’ve come to expect from the value-centric brand.

According to our consumer survey data, Sub 70 is the No. 1 direct-to-consumer golf equipment brand. The model isn’t unique: cut out the middle-man and pass the savings along to the consumer. But, as with any model, it comes down to execution. And it’s difficult to point out any real flaws in how Sub 70 has established itself as the leader in this segment of the market.

That context is important, in part, because it sets a level of expectation. What Sub 70 delivers is an appealing combination of performance, value and customer service. And if past is prologue, I expect Sub 70 to augment its line by updating several existing models and strategically adding pieces geared toward lower-handicap golfers.

That said, let’s recap the two most recent Sub 70 metalwood offerings as both give us a good idea as to what we might expect from Sub 70 in 2022.

849 Series Drivers

Tourney favorite Jon Rahm heads a star-studded event at Riviera Country Club. Here are our best bets for the event.

The PGA Tour heads back to California for the Genesis Invitational, which is hosted by Tiger Woods. Here's how to watch on ESPN+.

Patrick Cantlay is no fan of the PGA Tour's Player Impact Program -- which awards $50 million to players for their appeal and popularity on social media -- calling himself "old-school" in that he thinks the money should be doled out relative to play.

Collin Morikawa said Tuesday that after listening to an offer from organizers of the Saudi-backed Super Golf League, he was "all for the PGA Tour."

Tour Edge C722 and E722 Irons – Key Takeaways

The new Tour Edge C722 and E722 irons are once again asking you a question you may or may not have the answer to. And it’s a question Tour Edge has been posing for over a year so we have a question of our own:

Are you any closer to figuring out whether you’re an E or a C?

Or maybe you’re not a letter at all.

As far as existential questions go, it’s not up there with “to be, or not to be.” But if you’re trying to figure out which of the new Tour Edge Exotics irons might work best for you, it will be good to know your graphemes from your phonemes.

So let’s dive into the E722 and C722 irons. We’ll dot some i’s and cross some t’s for you so you’ll be able to mind your p’s and q’s and figure out this E or C question ASAP.

Following reports that Bryson DeChambeau told players at the Saudi International this month that he wasn't playing in any more PGA Tour events, he released a statement on Twitter in which he disputed saying that.

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Did we really replace Jon Rahm at the top? Yes, yes we did.

Argentine golfer Eduardo "El Gato" Romero, best known for winning eight titles on the European Tour, has died at 67.