Adidas influence in sport has been shaping fashion and culture movements for decades.
This week’s re-launch of Originals Golf brings the three-stripe brand’s iconic Trefoil logo back to the golf course with a range men’s and women’s apparel, footwear and accessories born of sport and rooted in golf.
During the Originals Golf media reveal at adidas World of Sport headquarters in Herzogenaurach, Germany, MyGolfSpy contributor, Rick Young conducted a roundtable discussion with adidas Golf’s, Dylan Moore, senior creative director; Shaun Madigan, global apparel director and Masun Denison, global footwear director to talk about Originals Golf and how the design trio balanced adidas heritage with the modern game.
Q: How does Originals elevate adidas brand authenticity in the golf space?
Moore: First and foremost with us we hang our hat on performance. That’s at the root of everything for adidas and obviously on a performance range were working with the best athletes in the world and what we build to help them perform at their level, the highest level, we know those products will perform for everyday golfers. The key to Originals for us was making sure the style of Originals is relevant to the modern culture of what’s happening inside of golf but also outside the game. I mean, fabrication-wise, look and feel, we still wanted it polished for the lifestyle lane.
Q: Was there a conscious effort to create separation between mainstream Originals product and Originals Golf?
Moore: The key difference is the performance qualities we’ve put into Originals Golf. It doesn’t necessarily look like performance has been built-in for the game but it’s all there – stretch, breathability, fit – and we worked in key areas to make sure it moves with you. Same on the footwear side for cushioning, waterproofing and traction.
