Edel Golf is under new ownership. And it’s changing home addresses as well.
Former CoorsTek executive Doug Coors has acquired Edel Golf. In addition, to address and uptick in consumer demand, domestically and internationally, Coors moved Edel’s headquarters and primary assembly facility to Denver, Colo.
You’re likely picturing crisp, icy Rocky Mountain spring water, snow-capped mountains or a golden Banquet Beer logo. Yes, Doug is part of that Coors lineage. Beer and golf tend to go together like heat in the Sahara. But, in this case, the relationship is a bit more substantial.
In the mid-1960s, Coors Brewery Co. entered into a land swap agreement with the Board of Directors at what then was called Rolling Hills Country Club. In exchange for that land, Coors agreed to underwrite the cost of building a 18-hole Press Maxwell-designed championship course, clubhouse, pro shop, swimming pool and tennis courts. Then in 2018, the board purchased the land (and water rights) from Coors. Seven years prior, the membership voted to change the name to The Club at Rolling Hills. Doug and his family are long-standing members of the course but, ultimately, The Club at Rolling Hills likely doesn’t exist if not for Coors Brewery Co.
Back to Edel
Back to Edel Golf. Doug isn’t new to golf, golf equipment or the consumer experience. In fact, it might be the latter that provided the impetus to purchase Edel Golf.