What’s your golf vice?
If making golf apparel fashionable is a sin, then VICE Golf has some things to answer for. This week, the German golf brand introduced their new golf apparel line for 2023. The line consists of three flamboyant sub-collections, each with a different theme and color palette.
VICE has earned a reputation as a DTC golf ball company that just happens to make apparel. But of late, the brand is leaning more heavily into the apparel and accessory space. The hope is that the 2023 line will be a “breath of fresh air” for golf fashion. In short, the VICE Golf apparel collection for 2023 is different—and perhaps that’s just what the game of golf needs.
The Details
Three sub-collections: Liberty Club, Florida Scramble, Carry on TraditionLifestyle and performance piecesAvailable now at VICE
Florida Scramble
jQuery(document).ready(function($) { var slides = $('#mgs_gallery_242004 .mgs-gallery-images .mgs-gallery-image').length; if ( slides 6 ) { slides = 6; } $('#mgs_gallery_242004 .mgs-gallery-images').slick({ slidesToShow: 1, slidesToScroll: 1, fade: true, prevArrow: '', nextArrow: '', asNavFor: '#mgs_gallery_242004 .mgs-gallery-thumbs', swipe: false, }); $('#mgs_gallery_242004 .mgs-gallery-thumbs').slick({ slidesToShow: (slides-1), //less than number of slides, so it always shows infinite scroll (bugfix) slidesToScroll: 1, arrows: false, asNavFor: '#mgs_gallery_242004 .mgs-gallery-images', centerMode: true, focusOnSelect: true, infinite: true, responsive: [ { breakpoint: 1023, settings: { slidesToShow: 3, } }, { breakpoint: 600, settings: { slidesToShow: 1, } }, ] }); $('#mgs_gallery_242004').magnificPopup({ delegate: '.mgs-gallery-trigger', type: 'image', gallery: { enabled:true, arrowMarkup: '', } }); });
The Florida Scramble sub-collection of VICE Golf apparel is highlighted by hues reminiscent of the neon glow of Miami at night and features a signature orange-themed VICE logo that pays homage to Florida citrus. The pièce de résistance of the Florida Scramble sub-collection is the reversible mesh shorts that are sure to turn heads at the club or on the course.
Liberty Club
jQuery(document).ready(function($) { var slides = $('#mgs_gallery_242018 .mgs-gallery-images .mgs-gallery-image').length; if ( slides 6 ) { slides = 6; } $('#mgs_gallery_242018 .mgs-gallery-images').slick({ slidesToShow: 1, slidesToScroll: 1, fade: true, prevArrow: '', nextArrow: '', asNavFor: '#mgs_gallery_242018 .mgs-gallery-thumbs', swipe: false, }); $('#mgs_gallery_242018 .mgs-gallery-thumbs').slick({ slidesToShow: (slides-1), //less than number of slides, so it always shows infinite scroll (bugfix) slidesToScroll: 1, arrows: false, asNavFor: '#mgs_gallery_242018 .mgs-gallery-images', centerMode: true, focusOnSelect: true, infinite: true, responsive: [ { breakpoint: 1023, settings: { slidesToShow: 3, } }, { breakpoint: 600, settings: { slidesToShow: 1, } }, ] }); $('#mgs_gallery_242018').magnificPopup({ delegate: '.mgs-gallery-trigger', type: 'image', gallery: { enabled:true, arrowMarkup: '', } }); });
As opposed to the rural feel of the Florida Scramble sub-collection, the Liberty Club apparel and accessories play into the urban streetwear vibes of New York City. Golf is often thought of as a suburban game, yet this sub-collection from VICE Golf challenges that notion with a line of trendy golf wear that doubles as a lifestyle line. The classic pinstriped shorts and college-style sweatshirts are the cream of the crop from this sub-collection.