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Alker breaks out of late tie, wins Cup opener

Steven Alker birdied three straight holes to break out of a late four-way tie for the lead on Sunday and won the opening event in the Charles Schwab Cup on the PGA Tour Champions.

McIlroy back atop the world with win at CJ Cup

It's the ninth time Rory McIlroy has reached No. 1 in the world, behind only Tiger Woods and Greg Norman (both 11) for most ever.

Paul makes clutch putt to edge 1st Euro Tour win

Yannik Paul made a 15-foot birdie putt on the final hole to win his first European tour title by one stroke at the Mallorca Open on Sunday.

Ko returns to country of birth to win BMW Ladies

Lydia Ko won her 18th career title in the country of her birth after completing a 7-under 65 final round at the BMW Ladies Championship on Sunday.

Prestwick Goes Back To 12-Holes

What a jolly course it is, to be sure! What a jolly place to play, too, for we shall probably have had it reasonably to ourselves. It shares with Muirfield, among the great Scottish courses, the merit of being the private property of the club, and that is a merit that grows greater every year. It is a beautiful spot, moreover, and we may look at views of Arran and Ailsa Craig and the Heads of Ayr if we can allow our attention to wander so far from the game. Tradition and romance cluster thickly round Prestwick...
BERNARD DARWIN

McIlroy, with No. 1 in sight, leads by 1 at CJ Cup

Rory McIlroy eagled the fourth and 12th holes and finished at 4-under 67 to take a 1-shot lead in the CJ Cup.

Paul cards 9 under to share Mallorca Open lead

Yannick Paul powered up the leaderboard at the Mallorca Golf Open on Saturday to move to 16-under-par and a share of the lead with Ryan Fox.

Thitikul uses late charge to take lead in Wonju

Atthaya Thitikul hit five birdies on the back nine Saturday and will take a one-stroke lead into the final day of the BMW Ladies Championship.

Whitnell matches Mallorca record to take lead

Dale Whitnell took a one-stroke lead halfway through the Mallorca Open after shooting 8-under 63 on Friday to equal the course record set the previous day by fellow Englishman Marcus Armitage.

Rahm roars into share of lead at CJ Cup with 62

Jon Rahm's 9-under 62 on Friday gave him a share of the lead with Kurt Kitayama at the CJ Cup in South Carolina.

PGA Tour files federal suit vs. LIV's Saudi backers

The PGA Tour has filed a federal lawsuit against Saudi Arabia's Public Investment Fund -- which finances LIV Golf -- the fund's governor.

LIV Golf: Rival Leagues, Legacies and The Color of Money

An awful lot has happened since our last installment on LIV Golf and the Saudis. For starters, the PGA Tour has fired back with a new compensation package for its players, including a guaranteed half million dollars for all players. Cam Smith, the world’s number two-ranked player, jumped ship to the new league.

Official World Golf Ranking points is the new battleground. LIV Golf is trying to use the minor, and largely inoperative, MENA (Middle East North Africa) Tour as a proxy to score OWGR points for its players. We’ll see how that turns out. If it doesn’t, we have Golf Saudi’s Majed Al Sorour threatening to create his own “majors.”

Oh, and we can’t forget one boffo No Putts Given episode featuring the always candid Hank Haney.

In our first installment, we investigated behind-the-scenes connections between Saudi Golf, a high-powered Golf PR firm in the UK and some of the internet’s most successful influencers. In this installment, we talk with legendary sports agent Leigh Steinberg and examine just what Saudi Arabia is looking for from its LIV investment.

Leigh Steinberg – the Original Uber Agent

Leigh Steinberg’s very first client was his college classmate, Steve Bartkowski, who just so happened to be the number one pick in the 1975 NFL draft. Over the years, Steinberg has represented over 60 NFL first-round picks, including the likes of Patrick Mahomes, Steve Young and Troy Aikman. He’s represented athletes from all sports, negotiating contracts in excess of $4 billion for his clients.

LIV Golf
Leigh Steinberg
LIV Golf
Hank Haney
World Hockey Association
Anriban Lahiri
LIV Golf
Anriban Lahiri

LIV Golf

Hank Haney
Leigh Steinberg
LIV Golf
Saudi Arabia
LIV Golf

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Lee shoots another 66, leads BMW Ladies by 2

Andrea Lee shot another bogey-free round of 6-under 66 to take a two-stroke lead at the BMW Ladies Championship on Friday.

Thitikul shoots tourney-record 63 to lead LPGA

Atthaya Thitikul shot a 9-under 63 to set a tournament record and lead after the first round of the BMW Ladies Championship.

McIlroy, Kim put on show at CJ Cup, 1 off lead

Rory McIlroy and Tom Kim were the star attractions Thursday at the CJ Cup, finishing the opening round a shot back of leaders Trey Mullinax and Gary Woodland.

Saudi Golf CEO: Diss of majors 'misrepresented'

The Saudi Golf Federation CEO walked back comments about starting his own majors if LIV Golf players aren't permitted to play in the existing ones

Where Did All the Japanese Golf Brands Go?

“We need to figure out North America.”

That was the stock business development objective from most every Japanese equipment manufacturer circa 2017. Walking the floor that year at the annual PGA Merchandise Show (aka home of the $19 chicken wrap), it was clear that a) the United States is still the No. 1 market for golf equipment and b) every brand without a footprint in the U.S. was looking to create one.

On paper, getting into the U.S. market makes sense. Actually, it’s a no-brainer. According to a report from Allied Market Research, the global golf equipment market was valued at $7 billion in 2020 and is projected to crest $10 billion by 2030. Diving deeper, golf clubs accounted for nearly half that total in 2020, a scenario experts expect to continue.

Beyond that, North America has the highest current ($3.5 billion) and projected ($4.75 billion) revenue contribution to the market. Even a very small slice of a multi-billion-dollar pie is enough to satiate a small brand looking to carve out a permanent, albeit modest, seat at the table. Sidenote – When companies mention North America, it’s often with an implicit understanding that while the U.S. is the focal point of the region, Canada ($1.3B in 2021) and Mexico are extremely important markets as well.

Boutique brands such as Miura, EPON, Yonex, Yamaha, Vega, Fourteen, ONOFF, PRGR, and Honma, among others, seemed poised to make a run. Five years later, the North American landscape is largely devoid of a serious JDM (Japanese domestic market) equipment brand.








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Thitikul leads in Busan following record round

Atthaya Thitikul shot a 9-under 63 to set a tournament record and lead after the first round of the BMW Ladies Championship


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