It’s probably too soon to suggest that mini drivers are all the rage but interest in the category is growing – if only because most of us have never played one. They’re like a fusion restaurant that serves sushi burritos. You’re pretty sure you don’t need any part of it but you’re going to try it anyway.
For those just learning about the mini driver category, it isn’t entirely new. TaylorMade launched the SLDR mini in 2014. It followed that with the surprisingly vowel-rich Aeroburner. Callaway entered (and quickly exited) the category with the Big Bertha Mini 1.5. That left TaylorMade as the only serious player in the category for the better part of a decade.
Golfers sure do love copperIn 2023, TaylorMade released the BRNR mini and while I can’t explain exactly why, interest in the category increased exponentially (albeit from almost nothing to a little bit of something). Maybe it was the copper accents and the throwback vibe. Maybe golfers just love equipment with names that sound like dating app usernames. Regardless, golfers were curious.
That could explain why, last year, the number of big OEM offerings in the mini driver doubled. Granted, that sounds way more impressive than it is, given that Callaway’s release of the Paradym Ai Smoke Ti 340 mini gave us two options to choose from, but it suggests manufacturers think there might be money to be made in the category.
Mini momentum
On Tour, there’s some momentum behind the mini movement as well. It’s likely why the PXG Secret Weapon is available now, the Titleist GT280 is coming, COBRA might do something (or possibly nothing) with its mini (“Deuce” 2-wood) and why we believe Callaway and TaylorMade will upgrade their mini driver lineups sooner rather than later.






