MyGolfSpy Ball Lab is where we quantify the manufacturing quality and consistency of golf balls. Ball lab does not infer durability or guarantee your performance. Today, we’re reviewing the 2024 Titleist AVX.To learn more about our test process, click here.
About the 2024 Titleist AVX
The Titleist AVX is into its fourth generation since its introduction in 2018. During that time, MyGolfSpy staff report that the AVX “has developed a loyal following, becoming a staple of the Titleist lineup.”
For 2024, the ball has been completely re-engineered from core to cover. Jeremy Stone, VP of Marketing for Titleist, says, “This includes a reformulated core, casing layer, and a new softer urethane cover. This reformulation produces longer distance and more short game spin compared to the prior generation AVX. For many golfers, it also feels softer, primarily due to the softer cover.”
While we have yet to test the AVX during our robot Ball Test, Stone says it is characterized as “low flight, low spin relative to Pro V1 or Pro V1x or Pro V1x Left Dash.” Furthermore, “it is an important note that when we reference Low Spin in this case, we are comparing to other premium, urethane offerings. So compared to Pro V1, the spin is lower.
“But compared to many other golf balls in our product line-up, it has more spin due to the overall construction and, in 2024, a softer urethane cover than the prior AVX model. The variables that create “Launch” are the golfer and the club. The golf ball aerodynamics and spin then influence the flight and overall peak height of a golf ball trajectory.”























