TaylorMade P790 Phantom Black Irons – Key Takeaways
Flagship player’s distance iron offered in black PVD finishBlacked-out KBS Tour Lite shaft, Golf Pride Z-Grip 360 standard$1,499.99 for a seven-piece set, available nowThe TaylorMade P790 Phantom Black irons cry out for golf to create a new category.
OEMs offering black versions of their flagship irons during the off-year used to be a fad. Then it became a trend.
I’m not sure what comes after “trend” but this is starting to feel like standard operating procedure.
The short story here is that the TaylorMade P790 Phantom Black irons are exactly the same as the chrome P790 iron set that came out in September of 2021. Except, of course, they’re black PVD. Name any OEM and they’re doing the same thing. The idea, obviously, is to give an iron set a mid-life cycle kick in the trousers and help sales as the new versions are being readied.
Call it a cash grab, a marketing ploy or even a “limited edition.” Whatever you want to call it, mid-life cycle blacked-out irons are officially in the playbook.