TaylorMade announced the new Spider Tour Series putters today, based on their popular Spider Tour and Spider Tour X mallet putter models. The series will include new versions of those popular mallets as well as completely new Spider Tour V and Spider Tour Z putters.
What You Need to Know
TaylorMade is releasing a new series of putters based upon their iconic Spider Tour mallet.The line features two classic head shapes and three new models. All Spider Tour Series putters feature new and classic TaylorMade putter technologies.At shops Oct. 27 for $349.99There will even be one more in the series: the Spider Tour Series S, arriving next spring.
Rereleasing an old, popular putter model is a dicey scenario. On one hand, you are providing customers with an updated version of a putter they love. When you grab one of these and roll it in the shop, it’s like reconnecting with an old friend.
On the other hand, re-releasing old putters has potential pitfalls. First, you can’t just roll out exactly the same old model. You need to tweak the design enough to make it seem new but not so much that it loses the flavor of the original.
The other danger is that, if you keep rolling out the same model year after year, you run the risk of being branded by the consumer as lazy. Giving it a new paint scheme will not be enough.










































