Table of Contents
Brand ProfilesPricing & MaterialsThe Makings of a Good CollarPatterns & ColorsConclusionWhy Compare Millar & Mathew?
Peter Millar and Travis Mathew are seen as “rarefied air” with respective cult-followings. And while both Millar and Mathew live in the same premium apparel space, the contrast between the two is a stark representation of the duality of golf.
Peter Millar and Travis Mathew are, to many golfers, household names. Despite names that sound like third-generation fraternity brothers or snobs who ask, “Do you know who my father is?”, neither are real people. Their brands have grown immensely in the last decade, battling for a share of the golf apparel industry pie and coming away with sizeable slices.
In This Corner: Peter Millar
Peter Millar has been building its reputation for high-quality clothing in the golf and lifestyle industry since 2001 when it originated in North Carolina. Founder Chris Knott plucked the name from a vintage lawn bowling set his mother gave him. Knott believed the name signified a premium quality that aligned with his brand vision.
And In This Corner: Travis Mathew
Travis Mathew, only a few years Millar’s junior, was founded in 2007 by Travis Brasher and Craig Perrine. Unlike Millar, it abstained from the classic-ness of traditional golf almost entirely and traded on a brazen brand position. Built in and inspired by Southern California, the company’s aesthetic and tone reflect much of the West Coast’s cultural institutions and attitudes.
Different Strokes for Different Folks
In many ways, they each are the respective archetypes of coastal golf style. Millar leans heavily into East Coast exclusivity and Mathew reflects laid-back West Coast nonchalance. Their respective ownership also lends stock to their contrasting vibes. Millar is owned by Swiss luxury brand portfolio Richemont and Mathew is owned by Callaway. Yes, that Callaway.