Welcome back, fellow GolfSpies, to another edition of History’s Mysteries.
Today we’re stepping into Bill and Ted’s phone booth for an excellent adventure back to the late ’80s. Specifically, we’ll look at the remarkable circumstances surrounding one of the top-selling irons of all time: the Hogan Edge.
Dubbed “The ‘Impossible’ Club” by Hogan, the Edge was a perfect union, blending cavity-back, perimeter-weighted game-improvement forgiveness with pure forged feel. That’s standard procedure today but in 1988 it was revolutionary. There was nothing else like it and it sold in droves.
And it’s no exaggeration to say that without the Edge, the Ben Hogan Company would not have survived the decade.
So let’s take a trip back to 1985. The Hogan Company is about to begin a rollercoaster ride through profit and loss, high drama and four different owners in eight years. And despite all the tumult, it delivered an icon.