If the new XXIO 13 irons were an overly dramatic love story set in Prague in 1968, we could call them The Unbearable Lightness of Being irons.
If they were a Tennyson poem, we could call them golf’s Charge of the Light Brigade.
Or if they were a Doors song, we’d be singing “… c’mon baby, light my fire.”
(One week into Launch Season and we’re already punchy as hell.)
But every two years, XXIO gives us something to, ahhh, light up and talk about. XXIO as a brand is targeted toward a very specific golfer: those with driver swing speeds below 90 miles per hour. You may think that makes XXIO a niche product and it may very well be.









