MyGolfSpy Ball Lab is where we quantify the quality and consistency of the golf balls on the market to help you find the best ball for your money. Today, we’re taking a look at the Sugar Golf ball. To learn more about our test process, how we define “bad” balls, check out our About MyGolfSpy Ball Lab page.
About the Sugar Golf Ball
The Sugar Golf ball is notable for a few reasons. First, I’m a fan of the company’s marketing. Sugar balls are sold in either a 27-count Sugar Cube ($59.95) or a three-count Sugar Packet ($6.95). It’s clever, maybe even a little fun.
The ball itself is a three-piece, injected urethane offering. Like many others in the direct-to-consumer space, the Sugar Golf ball is designed to compete with the Pro V1 and, as you should have come to expect, the marketing material features all the requisite comparisons.
With respect to what we do here, the Sugar Golf ball is notable for where it’s made. The ball is produced by Launch Technologies in Taiwan. We haven’t discussed “LT” as frequently as Foremost (Maxfli, Vice, Wilson) or even Nassau (TaylorMade, Snell) but, as those factories allocate more of their production capacity to larger clients, Launch Tech is becoming the factory of choice for upstart and existing DTC brands. In addition to Sugar, LT produces golf balls for Odin, MG and, most recently, the second generation of the OnCore ELIXR. While there can be exceptions, if you see a 350-count dimple pattern on a DTC ball, it’s likely coming from Launch Tech.