Titleist’s parent company sales show a five-percent increase over 2022Net profit for the year is down slightly to $198.4 millionGrowth paced by double-digit growth in golf ball salesTitleist golf club sales are up eight percent
The Acushnet 2023 Sales and Financial report tells us some fascinating things about how golf’s No. 2 company stacks up against the runaway sales leader, Topgolf Callaway.
Perhaps the biggest takeaway is that, depending on how you keep score, Acushnet may not be golf’s No. 2 company.
Because, depending on how you keep score, Acushnet could be considered No. 1.
It all depends on which set of top-line numbers you look at and which set of bottom-line numbers you look at. Bigger may not always be better, but it’s always bigger.
If that sounds squirrelly to you, you’re not alone. But before we dig into this all, let’s pause one moment for our traditional sales report disclaimer:








































